Distinctive editorial perspective and strong writing and reporting skills.
Leveraging deep expertise and keen industry insight, SIDEVIEW has long provided high‑quality content services to leading media outlets in China’s design, architecture, and lifestyle sectors.
Founder Sally Zhao, with her distinctive editorial perspective and solid writing and reporting capabilities, crafts in‑depth reports and feature articles for magazines, newspapers, websites, and brands.
As a seasoned writer who serves both as a freelance contributor and a contributing editor, Sally Zhao has consistently contributed to the Chinese editions of internationally renowned publications such as <ELLE DECORATION>, <Better Homes & Gardens>, and <LUXE>, as well as domestic professional media including <Trends Home> and <TARGET>. With her professional prose, she connects creativity and culture, helping to deliver the value of quality content.